Resources

Last Thursday, I was at 'Locks & Lore,' a boutique salon in Portland's Pearl District, with Elena, the owner. She'd been battling a 22% no-show rate for months. "We send email reminders, but half our clients don't check them," she told me, gesturing to the sleek appointment book. That's when we…

Sarah, a marketing director for a mid-sized retailer in Chicago, showed me her latest email campaign analytics last month. The open rate was decent, hovering around 22%. But the click-through rate? A dismal 1.3%. "People are opening on their phones," she said, frustration evident, "but they just…

Last February, I was helping the team at Paws & Claws Animal Rescue in Seattle update their donation forms. They'd been relying on cash jars at the front desk, and in 2022, those jars brought in about $1,200—hardly enough for a month's worth of food. Sarah, the shelter director, was frustrated. …

Mark, a restaurant manager in Chicago, showed me his reservation book last quarter. He'd circled 47 no-shows and scribbled 'GPS failure?' next to each one. His bistro was tucked behind a new condominium development, and mapping apps hadn't caught up. Every missed table meant roughly $85 in lost…

Last Tuesday, I was in a coffee shop in Portland with a client, Sarah, who runs three dental clinics. She was frustrated that patients weren't calling to book appointments, even though the number was on all their marketing materials. "We get about 20 calls a day," she said, "but I know we're…

I was reviewing the monthly report for a boutique hotel chain's app last March, and the marketing director, Sarah, pointed at a frustrating number: only 12% of their walk-in guests were downloading the loyalty app. The front desk staff was diligent about mentioning it, but asking someone to type…

I've been working with businesses on QR code implementations for years, and here's what I've learned: most companies are still asking customers to type in long, messy URLs. Sarah, a marketing director for a brewery in Denver, told me last month that their Instagram handle on a poster resulted in…

I've been working with businesses on QR code implementations for years, and here's what I've learned: most people are still handing out paper that ends up in the trash. Sarah, a marketing director for a boutique law firm in Chicago, told me last month they were spending roughly $1,200 annually…

I've been helping businesses implement QR code strategies since 2019, and the shift towards SMS QR codes has been one of the most practical changes I've seen. Remember those clipboards at gym front desks? Sarah, who runs a fitness center in Portland, told me she used to spend hours each week…

Last March, I worked with a boutique hotel in Charleston that was struggling with long check-in lines for a 150-person corporate gala. Their staff was overwhelmed, and guests were grumbling. We introduced a simple qr code on digital invitations, and check-in time dropped from an average of 7…

During a client meeting last week, Sarah, the marketing director for a boutique hotel in Charleston, mentioned how guests were constantly asking for dinner recommendations but never following through. They’d scribble down notes or try to type long URLs from brochures, and about 70% of the time,…

I was sitting in a coffee shop in Seattle last February, reviewing notes for a client workshop, when my phone buzzed. It was Sarah, the operations manager at a mid-sized law firm in Chicago. She sounded frustrated. "We've had three client meetings reschedule this week because someone lost the…